All posts in Opinion

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" In a world where young people are being put on sex offender lists for sending peer-to-peer adult content in the US, it’s easy to see why we need to sort out this issue (and others surrounding adult content beyond pornography) for now and in the future."

FINANCIAL TIMES : “ENRC @ a loss over Twitter”

Proud that Digital Orange Consulting was featured in the Financial Times about Fortune 500 companies and their use of social tools.

FULL ARTICLERead the rest

"And pay they do, Grindr makes 75% of its revenue from ‘Grindr Xtra’ – an array of features like extra profile blocks (people you don’t want to interact with), swiping between profiles, and push notifications on mobile devices amongst others. People pay to unlock features - not extra content. In other words, Grindr Xtra enhances the experience instead of banking on greater access. I believe this is a key insight many news apps fail to deliver value on."
"That’s the beauty and curse of the beast. So when news breaks it’s about two things: accuracy and distribution. Right now we’re stuck with a drunk leaf blower in a flour factory. I’ll be the first to champion these tools as platforms for change, opportunity and knowledge sharing, but it has become clear we – and especially the reeling news media – are in need of a system that helps Twitter et al sort through the haze of breaking news and get the facts straight, faster. The current model and tools are not clearing things up – they are adding to the mess."
"Twitter is the perfect vehicle to express rage, or people's outrage at other people's rage, and nothing stirs tweeters more than "very polarising personalities", according to Paul Armstrong, a social media consultant at Digital Orange. "When it comes to well-known figures, especially controversial figures, everyone feels they can weigh in and have a personal opinion," he says. With death, there is also a phenomenon, particularly on Twitter, of people wanting to be the first to report it, he says. Of course, Margaret Thatcher's death wasn't the first to spark a Twitter frenzy. Michael Jackson's death was "stratospheric" and Amy Winehouse was huge too, Armstrong says. What was unusual in Lady Thatcher's case was the vitriol."
BBC News
"So could Vine tickle the fancy of advertisers? Paul Armstrong, the head of social at Mindshare, believes it can, although he concedes that it might take a while for people to understand its true potential. "Vine could do more than simply put a smile on people’s faces. It has, with the right strategy, the potential to make cash registers ring," he predicts."

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