All posts in Media5 Posts
"The arrival of smartphones changed the equation. Shazam could help users identify songs at parties, then direct them to iTunes. “Music executives loved it, because it’s one click to purchase,” says Paul Armstrong, an advertising consultant."
"How aggressive Flipboard moves in that area will be interesting, as the company obviously has to be careful about biting the hand that feeds it. (In fact several publishers have already pulled back from the partnerships, choosing instead to focus on their own apps). The only way for publishers and the media to fight back then will be to remove articles from the system, or cut a deal. However, I have said it before and I’ll say it again: No paywall will ever be truly successful unless all the competition is paywalled, too."
"So could Vine tickle the fancy of advertisers? Paul Armstrong, the head of social at Mindshare, believes it can, although he concedes that it might take a while for people to understand its true potential. "Vine could do more than simply put a smile on people’s faces. It has, with the right strategy, the potential to make cash registers ring," he predicts."