All posts in Interviews18 Posts
"The arrival of smartphones changed the equation. Shazam could help users identify songs at parties, then direct them to iTunes. “Music executives loved it, because it’s one click to purchase,” says Paul Armstrong, an advertising consultant."
"So could Vine tickle the fancy of advertisers? Paul Armstrong, the head of social at Mindshare, believes it can, although he concedes that it might take a while for people to understand its true potential. "Vine could do more than simply put a smile on people’s faces. It has, with the right strategy, the potential to make cash registers ring," he predicts."