Sprouting from the Guardian piece I wrote on Dark Social in 2014, WARC asked me to contribute to their 2015 trend report on the same subject - here's the piece - please feel free to share it using the Copyright information below.
Reproduced with permission of Admap, the world’s primary source of strategies for effective advertising, marketing and research. To subscribe visit www.warc.com/admap. © Copyright Admap. Creative Commons License.