AppleTV arrived on Friday and after a quick setup I was scouring the AppleTV app store for apps that went beyond the much touted Periscope and pals. It wasn't long before I started to see some really interesting apps that hinted at larger trends to come - I've ignored shopping as that's an obvious one but some others only come from spending a couple of hours searching the store:
1) Zoma (Your new Personal Trainer) - exercise at home
Small workouts that can be combined to - Thinking another way - even with Apple TV purchase taken into consideration, a block of ten PT session being £500 - that's already quite a saving.
LOSERS: Gyms, Personal Trainers, Gym equipment sellers
2) Quiz apps (Your new House Party) - entertain/relax at home
There are multiple quiz apps on AppleTV (after a search) which hint at a future of more family time and friends having house parties. Whilst a lot are simply filler - isn't there an argument for brands to get involved and own some space early on? Imagine if you could somehow get entry scanning a beer can you bought from Tesco to enter the UK's largest pub quiz?
LOSERS? Traditional game companies if they don't update. Restaurants/venues etc.
3) Lumino City (Your new billboard?) - play at home/integrated advertising
A gorgeous storybook-esque puzzler that will leave you wondering if you are seeing the future of storytelling that again brands should get into early? Product placement opportunities in other people's games could also be a huge area.
LOSERS? Brands who can't afford to do these sort of integrations.
4) Yummly (Your new Chef) - cook more at home
Crowdsourced from around the world, Yummly is a must-have app that provides inspiration and also how-to guides on making what you see. Brand channels cannot be far behind...
LOSERS? Brands who do not infect this platform and work with influencers early on. Unhealthy brands.
5) Ellie (Your new world at a glance?) - do more (at home)
Whilst Ellie is only a (beautiful) clock right now - it is one of many clocks available - Apple clearly wants your TV to be always on (Apple's focus on moving art/screensavers shows us this). Forget having a mirror that can tell you how many emails you have whilst you are brushing your teeth, what about a TV that tells you how to live a little better, inspires you to eat well based on yesterdays binge, shows you the steps you need to take today based on where you went yesterday and makes recommendations on today's schedule based on how well you slept? Yeah, it's the notification panel on the iPhone but it has a lot of potential to be more if we get the UI/UE right. Does your brand have the right to create something like this?
LOSERS: Email mirror creators, Calendar makers,