Pa$$w0rds. Or why ‘Whopper123′ is unacceptable in any year not just 2013…

Why brands don’t have rules and regulations for passwords I’ll never know.  Oh wait.  The majority of them do.  

Yet, again a major brand has been hacked and social media gets a bad name.  An interesting note (as Gizmodo points out) whilst this is a massive issue for both Burger King and McDonalds the Whopper folks have saved themselves at least 30k if they had to use ads to get them.  I suspect this may provide some comfort in later days.

Been hacked?  Click on the corresponding platform to start the process to regaining control : Facebook, Twitter, LinkedIn, YouTube, Google+

But don’t ever let it get to this point.  It’s totally avoidable.  If you don’t have a password policy, get one.  Don’t know what a good password looks like?  Here you go.  It’s simple, effective and yeah it’s a pain to type (most likely) and you’ll get it wrong from time to time but you’ll be changing it soon so why worry?!  Would you rather stay late and deal with everyone when it goes wrong?

Some other things you may want to think about/consider:

1) Does my mobile, iPad, Nook etc auto log in?  If so, change your password and change the settings.  Does it have a lock code or a password?  Passwords are much better than lock codes…

2) How many people have access to the account?  Do they need it?  Can I use software/settings to limit this risk?

3) Is your password good, great or the best it can be.  The best passwords make no sense and are difficult to input for a reason.

4) Am I aware of my surroundings when I am inputing my password?  Some devices show the characters before turning into the usual array of stars **** – keen eyes (or recordings) can catch this.  Be aware.

5) Have different passwords for each account.  This is a simple one and means a domino disaster is avoided.

1 Comment

  1. Pingback: ‘Whopper123′ doesn’t cut it as a password: avoiding Burger King’s fate | memeburn

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