About

SHORT:  Paul is the owner of Digital Orange Consulting – a consultancy that helps mid>large sized firms and agencies get a handle on their digital strategies.  Previously working for Mindshare (‘the global media network’) as Head of Social, running a team of 16, Paul spent the seven years prior to returning to London in Los Angeles.  The last two years of the US stay were spent at Myspace in the Corporate Communications department although Paul has created and executed strategies for some of the top brands out there like Sony, Activision, 20th Century Fox, DreamWorks and Yahoo!  Paul gets a real kick out of evaluating emerging technologies (and digital media generally) but focuses clients on applying it in the business and the real world.  In his spare time Paul travels, is an amateur photographer, blogs for various outlets and updates the @themediaisdying Twitter network amongst other less digital things!

 

*** If you are a member of the media on deadline please email or call 07590328221 ***

LONG: Seven years, multiple brands (Sony, Activision, 20th Century Fox, DreamWorks), two continents (UK and US) and one social network (MySpace) later Paul finds himself back in the motherland (based in central London) consulting for mid>large sized clients and agencies.  Prior to this Paul ran the social team at Mindshare (16) creating and overseeing social strategies for clients including HSBC, Unilever, Three, Ford, Jaguar.

 

Prior to joining Mindshare, Paul worked for Kindred as Digital Director where he created integrated digital strategies for clients including Camelot, Milk, School Food Trust, Courage, dunhill and Blistex.  Before returning to London, Paul spent seven years in Los Angeles, the last two of which he headed up Consumer Corporate Communications at MySpace, where Paul created and executed a wide variety strategic campaigns and events for all consumer facing verticals including MySpace Video, MySpace Comedy, MySpace Film and MySpace Music (amongst others).

 

Paul has recently been voted as one of the Top 10 most influential people in the digital industry and is regularly asked to appear on the BBC [YouTube] and comment in other media outlets as an expert in Social Media [BBC (2), (3), Sky News, MSNThe Guardian, Marketing Week, Marketing (2), (3) , Evening StandardBrand RepublicTheWrap, BusinessWeek, The Independent (2), PaidContent (2), eConsultingPR Week, Campaign, Communicate, MediaTel, Techradar].
He regularly moderates and speaks at conferences (including Social Media World Forum, ISBA Conference, Google, Microsoft, ASOS, Mumsnet, Mobile Monday), judges awards and continues to train various members of professional organisations.

 

In his spare time Paul enjoys writing about design and social media for Wired UK, Memeburn and MediaWeek (official blogger). He is also the creator of @themediaisdying – a Twitter network that charts the ongoing transformation of the media industry and works pro bono for The Diana Award where he is reshaping their digital presence in his free time.
People I respect and admire:
Darika Ahrens [Forrester Analyst]
Tom Webster [BrandSavant]
Olivier Blanchard [BrandBuilder]
Jon Blossom [Shore Analyst]
Anthony J. Bradley [Gartner Analyst]

Ello ‘ello ‘ello…

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